If anything, the findings listed above suggest that the speed of technological change for dealers will only increase.

Millennial buyers like photos, but they love videos.

They get frustrated when they can’t easily find prices or vehicles when using mobile devices.
More and more, they’ll also want to complete a greater share of their vehicle purchases online. Millennials want to engage retailers who “get them.”

This means dealers will need to know more about each Guest before the first phone call or showroom visit—a level of understanding that is only possible with new technologies. In the end, dealers will need to make sure every Guest engagement picks up where the last one left off.