New data indicates that 96% of prospective buyers use the Internet to research the purchase of their next car, but those people also research the potential value of their trade in price, hence their high expectations.

Usually that process creates a “stand off” with the Guests and results in them leaving the dealership believing that the dealer is trying to “steal” their trade in. Brian has implemented a Path to a Purchase sales process that alleviates this situation and results in a higher percentage (40%) of vehicles being traded versus the nomal 27%, hence providing more used car stock and higher used car sales.

Our best Internet closing dealer is achieving over 600 Internet leads per month and selling between 60-70 used cars per month just from the Internet.